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Amway is a global leader in direct selling, with over three million Independent Business Owners (IBOs) in over 80 countries and territories around the world. No other direct selling company can compare with our longevity, stability, and global reach.
For more than 45 years, Amway Corporation has enabled people to have a business of their own. Originally known for direct selling of our household cleaning products, such as SA8 Laundry Detergent and L.O.C. Liquid Organic Concentrate, our business opportunity is now supported by an excellent portfolio of hundreds of high-quality products and brands that can only be purchased through our IBOs.
What does the word Amway mean? Amway is an abbreviation for "American Way" and was coined in 1959 by company founders, Jay Van Andel and Richard DeVos. Short, unique and easy to remember, Amway has been registered as a corporate name and trademark ever since.
Amway Corporation successfully established itself as a leading multilevel marketing business, built on strong values and founding principles that continue to sustain our company today. The business is built on the simple integrity of helping people lead better lives. We have long had a tradition of opportunity and success. Today, Amway is a multibillion-dollar international business representing freedom and opportunity to millions of people in more than 80 countries and territories around the world. We offer over 3 million Business Owners the inspiration to grow those businesses, and we work hard to provide new and better ways for them to achieve their life goals. 
The way Amway does business was defined right at the outset by its founders, Jay Van Andel and Rich DeVos. They outlined the ethical and operational standards that continue to guide both the company and its Independent Business Owners in all their activities. Those founding principles are literally carved in stone outside the World Headquarters:
Amway will always support the fundamental FREEDOM of people to determine their own future, allowing them the time and resources to protect and nurture their FAMILY. In addition, Amway will always offer HOPE to individuals and the opportunity to receive REWARD in proportion to their efforts. Amway is as proud of these principles as it is of more than forty years of business success. In fact, the two go hand in hand. Amway wholeheartedly believes that the strength of its business is due in large measure to the importance it attaches to these founding principles. Amway has established some simple shared values that unite the entire company, and all of the Business Owner organizations that are associated with Amway. We believe that these values guide our actions and help us to achieve everything we are capable of without compromise or harm. Partnership Working in trust and confidence with each other to maximize everyone's long-term success. Integrity Measuring success not only in economic terms, but also by the respect, trust and credibilty one earns. Personal Worth Treating people fairly, respecting their unique qualities, and giving them opportunities to reach their full potential. Achievement Encouraging and recognizing creativity, innovation, excellence and accomplishment in all we do. Personal Responsibility Helping people to hold themselves accountable for achieving personal, team, and corporate goals. Free Enterprise Advocating freedom and free markets as the best way to improve standards of living worldwide. |
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