One by One, In Restrospect

Amway Philippines, A global direct selling company that has been providing the Amway business opportunity to Filipinos since 1997, has always recognized its responsibility to contribute to the communities where it does business.

Amway Philippines has been actively involved in philanthrophic work since its launch in 1997, supporting a wide range of causes involving government agencies and NGOs through product donation and financial support. Amway Philippines knew that it had the potential to be a powerful force in advocating the good, with its social responsibility efforts scattered across several organizations serving the full spectrum of causes.

In a bid to further strengthen its identity as a responsible corporate citizen, Amway Philippines decided to centralize its social responsibility efforts to a single cause. Amway Philippines locally implemented the One by One campaign, a global initiative that aims to enrich the lives of young people all around the globe.

In April 2004, on the occasion of its 7th Anniversary of operations here in the country, Amway Philippines launched the One by One Campaign for children. Foregoing a glitzy celebration, Amway Philippines employees and Independent Business Owners (IBO’s) teamed up with the Damas de Filipinas Settlement House, a temporary institution for the orphaned, neglected or abused children, in providing these children an afternoon of fun and rides at the Enchanted Kingdom. This one day affair touched the children’s hearts and certainly made an impact in the lives of Amway Philippines’ Employees and IBOs. However, Amway knew that it can do no more.

In 2005, Amway Philippines, with the help of its public relations counsel, Perceptions, Inc., sought to embark on a long term, sustainable commitment to the children in the Philippines and to reinforce its position as a company that champions the cause of the youth. Thus, for its One by One Campaign for Children 2005, Amway Philippines has partnered with the Museo pambata, specifically with their Children’s Advocacy Program and Mobile Library Program, aimed at helping children understand their roles in their families, communities and society, and to address the alarming decline in reading abilities and literacy in the country, particularly among public school children.